Bloomberg
Bloomberg KYC Integrated Solution Platform
Solution | Unified design language
We created a single design language that unified a fractured product suite that included three application, identified quick win usability improvements, and better leverage the Bloomberg brand.
Design System |
Once a single design language was established, we then created an extensive design system that united the KYC product suite and provided the guidance and resources for agile teams (60+ team members) to create meaningful user experiences. The design system included base, mid and high-level components and patterns.
REsult
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approach
To accommodate this large-scale project, the design initiative was divided between two teams. The Platform Team provided design leadership, strategy, and assets to support the Product Team implementing of tactical projects. Below are a few examples techniques used by the Platform Team to establish a sound design approach and empower the Product Teams with the guidance and tools to execute the KYC product vision.
Stakeholder interviews
Workshop sessions
Process Evaluation
Competitor Analysis
Heuristic Evaluation
User personas
Discovery | Clarifying goals & moving forward
First a clear understanding of the product landscape and team dynamic where established. Through research activities, stakeholder interviews and workshops sessions, engineers and CX experts openly shared their product insights, everyday challenges, and ideas for improvements. The result was team consensus on a new strategy to introduce user-focused design methods and reduce frictions between disciplines.
Design | unifying product suite
Once we identify the opportunities for improvements, we set about establishing a unified visual design for the KYC product suite. We took a tiered approach exploring small, medium, and maximum shifts in visual design. Each concept required a different level of CSS alterations to existing code, but stayed within established Bloomberg brand guidelines. Design explorations included the following concepts
Design explorations
Proof of concept
Detailed design
Goverance
Working closely with the Product Team, we created tools that empowered both design and development team members with the assets they needed to implement timely and meaningful product solutions.
Online Design System
Sketch DSM & Templates
Code Library
Governance Oversight
Test Images
Research Tasks
User Journey map
User Journey Map Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras malesuada dignissim mauris quis pharetra. Vestibulum nunc tellus, vehicula in iaculis et, pellentesque eget.
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